Project Introduction
One of the most frequent ways to entertain players and increase revenue is with website promotions.
While working for Gamesys on Jackpotjoy venture, I have been creating designs for promotional banners and for interactive promotions on a weekly basis.
The promotions are themed / related to specific events, or simply new creative ideas and often part of a larger campaign running on different marketing channels.
‘Good as Gold‘ above is another example of promotional banner for ‘VIP‘ sector of the venture.
Some of the many sitewide promotions done by me for Jackpotjoy can be seen in the image carousel above.
Interactive Promotions
Bringing promotions to life with user interaction.
Promotions are part of a detailed monthly plan and involves resources from the company, which makes them important and are expected to deliver good ROI.
To get more attention and make the player journey more interesting, the design and development teams are creating together interactive promotions for their users.
The ‘Totem Turner’ design example I have done is part of a card-match mechanic template that we setup and are using frequently with different designs based on the promotion theme.
Step 1 - Pick Two Cards
Step 2 - Successfully Match
Step 3 - Confirmation
In this step the user is required to confirm his selection of cards and is given details about his revealed promotional offer, below the CTA.
